There are a lot of people who might think so. I'm not one of them.
I saw a cartoon that showed an artist standing in front of his boss's desk. His boss was looking at the drawing the artist had completed and asking why he had to pay so much for something that took the artist 10 minutes to do. The artists reply was, "Because it took me 20 years to learn how to do it in 10 minutes, that's why".
With the average employee having a computer and the myriad of free software available it might seem like hiring a graphic designer is a waste of money. After all, any admin can add a lot of fonts and colors to pre-existing templates and create that ad in minutes for their boss. But, ask yourself honestly if that ad adequately follows your established brand identity? Is it using all the pre-approved corporate fonts and adheres to the company current style guide? Is your brand at risk of growing in the wrong direction based on someone's idea of what looks pretty? Those are the types of questions a smart CEO will ask because your brand identity is your main point of communication with your customers. A graphic designer hones in on your identity and keeps your brand intact. Your visual identity deserves to keep it's integrity and only a professional can help you achieve this.
Ideas get stagnant over time. A good graphic designer can help you take a fresh look at your business and offer new perspectives from an outside source. This helps you keep your business going forward and up to date.
This is a changing world and good graphic designers are here to stay as long as fresh ideas and quality work are what smart businesses are looking for.
Let us help you achieve your design goals today. We've been doing this for a long time and we know what works.